JOSHUA YAO


Designer based in the
Bay Area passionate
about building
thoughtful
,
human-centered

digital experiences.

1. DIVVI
2. KOALA STRAW
3. JOSHCHOWZA
4. MOFFITT
5. RAYO DE LUZ
6. FOODSAFE
7. LAPIS










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foodSafe


I was tasked with identifying pain points regarding experiencing food insecurity as a university student and designing an interface equipping students with the know-how and skills needed to alleviate some of the burdens and stressors of cooking and eating as a college student.


User Experience, User Research



Problem

How might we create a supportive & sustainable community for students to relieve the social & mental burdens of food insecurity?

After some preliminary research, I found that over 39% of undergraduates and 23% of graduates at 4-year universities experience food insecurity. Among these students, food insecurity adversely affects 74% minorities: LGBTQ, POC, etc. — students living independently without external financial support

User Research


During the process of researching, I understood that we couldn't realistically eliminate the financial burdens of food insecure individuals. Instead, I wanted to better understand pain points in their lifestyle and address them with clever and thoughtful design solutions.

Through user interviews, I found the following key factors that students consider when sourcing and consuming food:

100% value affordability
89% value 
time & convenience
89% value nutrition 
44% value enjoyment & variety



Taking these user priorities into account, I wanted to approach designing this platform in a way that would help them save time and money when deciding on what to cook and eat.


1. Education
2. Resources
3. Community

Process


Post-research stage, I began mapping out the user flows for the platform that would host a shared community, centralize all local food resources, and also recommend nutritious and beginner-friendly recipes.

I initially began with five primary features and continuously pruned and introduced new functionalities based on user feedback. The first prototype included:

1. A social feed for sharing recipes and initiating meetups
2. A recipe search-and-browse page
3. A pantry that keeps track of leftover ingredients
4. A map that visualizes local events and stores
5. A chat room with fellow users and peer help services




Upon testing with users, I decided to dial back on the social and chat functions and instead focus on maximizing impact and usability in features emphasizing cooking and finding resources.

Results & Next Steps




The end-result was the foodSafe app which allows users to tap into a vast library of local food resources and in-app recipes tailored to their specific needs and abilities.


After fleshing out the holistic design vision for the platform, I’d like to spend more time thinking of ways to help students not just in the kitchen but also outside. Given that we’ve now equipped students with the know-how and the capabilities to tackle intimidating obstacles associated with food insecurity, I want to direct focus onto providing more tangible, offline resources for them to refer to.

© JOSHUA YAO 2026