Moffitt
As an undergraduate student at UC Berkeley, I was hopelessly tethered to places like Moffitt Library, a haven for students with harrowing deadlines and intimidating projects who needed a place to get the job done. After many a sleepless night spent here staring into the depths of my Macbook screen, I thought it would be fitting to make one of my personal branding projects revolve around this iconic Berkeley library.
As a Berkeley student myself, I spent a lot of my time early on slaving away on some project or assignment at Moffitt, which helped this project come to fruition: if students were spending so much time at this library working and stressing over their rigorous academic priorities, why not try rebranding this place into something a little more colorful, a little more friendly, or dare I say… a little more fun?
Graphic Design, Brand Identity, Illustration