Rayo de Luz
I wanted to experiment with designing something a little more funky and eclectic which was how I ended up working on the project that became Rayo de Luz. As someone who grew up picking fruits every summer at the farms further inland in Northern California, I had a lot of fun working on this.
An ode to the peaches that come through in summer stone fruit season, a love letter to the apples that come in every fall like clockwork, Rayo de Luz is the fruit of these memories shared with friends and family and a study on branding for fruit picking and dining experiences. Rayo de Luz, or ray of light, emphasizes the importance of the sun in our everyday lives. Whether it be the fruit growing on the trees or the food we eat or even the memories that we make on fleeting summer nights, a ray of light is always a welcome sight.
Graphic Design, Brand Identity, Illustration